Marketing for pallet companies
Marketing that finds pallet buyers — and keeps them.
Most pallet companies grow by word of mouth until it stops being enough. We build the marketing engine — website, search, ads and follow-up — that brings in new buyers and pickup accounts on a predictable schedule.
Built for
- Pallet manufacturers
- Pallet recyclers and yards
- Crate and industrial packaging shops
- Pallet brokers
Sound familiar?
The website is out of date
It doesn't load well on a phone, doesn't list what you sell, and doesn't give buyers an easy way to request a quote.
Growth depends on a few big accounts
Losing one customer hurts because there's no steady stream of new ones coming in.
Ad money with nothing to show
Paid campaigns run without tracking, so nobody knows which calls or orders they produced.
What we do
Marketing for Pallet Companies, done for you.
Every engagement is scoped to your yard, your service area and your customers — no generic packages.
Websites for pallet companies
Fast, mobile-friendly sites that clearly show products, grades, sizes, service area and certifications, with quote and pickup request forms that land in your inbox or CRM.
Google Ads and paid search
Campaigns targeting high-intent searches like "buy pallets near me" and "pallet removal", with call and form tracking so every dollar is accounted for.
Email and account nurturing
Reorder reminders, seasonal offers and updates that keep you top of mind with existing buyers and pickup accounts.
Content and sales collateral
Spec sheets, capability statements, case write-ups and blog content that help buyers choose you.
Brand and signage
Logos, truck and yard signage, and a consistent look across everything customers see.
How it works
- Step 1
Understand the business
Your products, margins, capacity and the customers you want more of.
- Step 2
Fix the foundation
Website, tracking and Google Business Profile first — everything else depends on them.
- Step 3
Launch campaigns
Search, ads and email aimed at the buyers and service areas that matter most.
- Step 4
Measure and adjust
Monthly reporting on calls, quotes and orders, and budget moved to what works.
Questions
- Do you only build websites?
- No. A website is often where we start, but the goal is a steady flow of quote requests and pickup accounts from search, ads and email.
- What does it cost?
- It depends on scope. After a free consultation we quote fixed-price projects for websites and monthly fees for ongoing marketing, with no long lock-in.
- Can you work with our existing website?
- Yes, if it's in good enough shape. We'll tell you honestly if a rebuild would cost less than patching it.
- Do you understand the pallet industry?
- Pallet Union is built for the pallet industry. We know the difference between a GMA #1 and a remanufactured #2, and so do the buyers we write for.
Book a free consultation
Tell us a little about your business. We'll reply within one business day to set up a 30-minute call.
Related services
SEO for Pallet Yards
When a warehouse manager searches "pallet pickup near me" or a distributor searches "48x40 pallets [city]", your yard should be the first name they see. We build the local search presence that turns those searches into pickup requests and pallet orders.
CRM for Pallet Yards
Pallet businesses juggle buy-side and sell-side relationships — companies you pick up from, customers you sell to, often the same account. We set up a CRM around that reality, so quotes, pickups, recurring orders and follow-ups stop living in inboxes and notebooks.
AI for Pallet Yards
Quote requests, pickup scheduling, spec questions, invoices and follow-ups eat hours every day. We put AI to work on the repetitive parts so your team spends its time on customers and production — not retyping emails into spreadsheets.